Trend intelligence
Track relevant movement in the media conversation and identify themes that merit closer editorial research.
DEVORAPRTurn the news cycle
Turn the news cycle
into intelligence.
Our in-house DevoraPR technology monitors 50,000+ news sources, plus social media, daily. It tracks the conversation around clients and prospects and drafts article outlines in real time, connecting editorial opportunity with business relevance.
The technology behind the story
Read the signals.
Shape the opportunity.
DevoraPR is the technology arm of our media work. It helps the team see emerging topics, understand publication context and organize material into timely outlines. Editorial judgement, subject expertise and media relationships then guide the work toward a credible publication.
Commercial relevance stays in the brief: what the story should help an audience understand, where they can evaluate the business next and how the response can be measured. DevoraPR supports that process within our PR & Media Intelligence service.
50,000+News sources monitored daily
News + socialContext for clients and prospects
Real-time outlinesAI-assisted preparation for editorial review
DEVORAPRWorkflow illustration
Editorial intelligence
Editorial intelligence
News & social SignalsIndustry themes ContextEditorial work Outlines
SignalEditorial relevanceAction
Industry movementTopic evaluationResearch
Emerging discussionExpert perspectiveOutline
Publication contextAudience fitReview
Built for connected work
Intelligence with an editorial purpose.
Article outline development
Draft a structured starting point in real time, with evidence and subject review guiding the material before publication.
Publication context
Connect an outline to audience needs, publication expectations and the relationships supporting editorial access.
Business measurement
Review publication and audience response within the wider analytics and commercial picture available through DevoraMind.
A little more detail
Clear answers.
A useful next step.
Does the technology publish automatically?
DevoraPR assists monitoring and outline development. Editorial review, factual checks and the relevant client approvals remain part of the publication process. The technology supports the people responsible for the story.
How does DevoraPR help make PR commercially useful?
It helps identify a timely, relevant story and organizes the starting material for editorial development. The PR & Media Intelligence service connects that work with publication strategy, search visibility and business measurement. Fees, placement terms and commercial objectives are agreed in the service proposal.
From the Devora blog
From editorial activity to business evidence.
What performance based PR really means.
Understand performance based PR engagement models, deliverables and measurement. Use a practical checklist to compare agency terms and assess placement claims.
Read the articleExplore PR & Media Intelligence
Earned or paid? Choose the right media format.
Compare earned, contributed and sponsored media for a B2B campaign. Assess audience fit, editorial control, placement terms, links and reporting before choosing.
Read the articleExplore PR & Media Intelligence
Measure PR ROI over a longer sales cycle.
Build a B2B PR measurement plan for long sales cycles. Learn which outcomes to track, how to connect CRM data and where attribution needs careful interpretation.
Read the articleExplore PR & Media Intelligence
Start a conversation
Bring the parts together.
Tell us where your media, marketing and data need to work more closely. We will help define the right next step.