Outreach, CRM & PPC
Launch targeted campaigns with DevoraGO, connect the response to your CRM or ERP and use the resulting data to improve paid advertising. Your existing customer knowledge becomes part of the campaign, rather than a separate reporting exercise.
A prospect may see an advert, receive outreach, visit your site and speak to sales before an opportunity is qualified. We connect the data available across those steps so campaign decisions reflect the wider journey. The aim is a useful flow from audience selection to accountable follow-up.
Connect DevoraGO outreach, CRM and ERP data, paid-media tracking and PPC optimization around qualified business opportunities.
Use your existing CRM history, public business signals and agreed segmentation to define relevant audiences. Review data quality and permitted use before activating a list, and make the selection useful to the sales team receiving the response.
Build campaign sequences around audience context, a clear proposition and defined response handling. DevoraGO supports campaign management and conversations; messaging, approvals, channel choice and follow-up responsibilities are agreed for the project.
Map the fields, identifiers and stages that connect campaign activity to your business systems. We can develop integrations around available APIs and approved data access, with explicit ownership for updates, duplicate handling and exception review.
Connect advertising activity with landing-page events and the downstream outcomes your systems can support. Define consent requirements, conversion meaning and tracking limits before treating a reported event as a qualified lead or a sale.
Use campaign performance, audience response and available CRM outcomes to guide paid-media decisions. Review targeting, creative, landing experience and budget allocation together, with the business goal informing which signals deserve priority.
Bring the agreed measures into DevoraMind so marketing and sales can review the same picture. Show where data is current, where attribution is limited and which actions are needed next, instead of relying on disconnected channel reports.
How we work
Review systems, identifiers, consent requirements and the commercial definition of a useful outcome.
Configure the approved data flow between campaigns, website events and CRM or ERP.
Launch outreach and paid-media activity with clear campaign ownership and response handling.
Compare channel results with downstream qualification and adjust the next campaign using that context.
A little more detail
We design around your data ecosystem. Scope depends on the APIs, access, field quality and workflows available in your CRM, ERP, advertising and analytics platforms. The integration brief defines which systems are connected and how updates are checked before campaign activity relies on them.
Previous enquiries, customer stages and sales outcomes can help explain which audiences and messages have been useful. We assess relevance, quality and permitted reuse before applying those signals. The available evidence guides segmentation and optimization; it does not create a guaranteed acquisition result.
A project can include campaign planning, data mapping, integration development, measurement configuration, outreach activation, PPC optimization and shared reporting. We agree the combination, responsibilities and acceptance checks with your team before implementation.
From the Devora blog
Map campaign data, CRM fields, lead routing and reporting before integrating outreach. Includes a sample field map, validation plan and handover checklist.
Read the articleExplore Outreach, CRM & PPC
Evaluate outreach software around team workflows, reply handling, integrations and reporting. Use a practical scorecard and a pilot acceptance checklist.
Read the articleExplore DevoraGO
Connect media activity, campaign engagement and CRM stages into a clear B2B reporting workflow. Define shared data, ownership and the limits of attribution.
Read the articleExplore The combined Devora offer
Start a conversation
Tell us where your media, marketing and data need to work more closely. We will help define the right next step.