Media placement
Build an evidence-led story for relevant tier-1 publications. Our established media relationships support editorial fit and access; publication decisions and agreed placement terms remain with the relevant outlet.
PR & Media Intelligence
PR and media intelligence.
Connected to business.
Connect the story, the market signals and the business outcome. Devora combines AI-assisted media intelligence with years of tier-1 media relationships, editorial expertise and a clear measurement framework.
Publication context
Editorial fit, access and placement terms are evaluated for each engagement.
A stronger story.
A clearer contribution.
A media placement has a role in a wider customer journey. We plan that role from the beginning: who should understand your expertise, which publication can reach them, what they should find next and how their response can be measured. PR, search and marketing then work from the same brief.
Connect media relationships, AI-assisted trend intelligence, executive thought leadership and PR measurement with your marketing and commercial priorities.
Executive thought leadership
Turn a founder’s or leader’s expertise into useful articles, interviews and viewpoints. We connect subject knowledge, current industry discussion and editorial planning so the work develops a recognisable perspective over time.
PR strategy and sensitive communications
Plan launches, corporate narratives, crisis response and litigation communications around the people who need accurate information. Sensitive work includes an agreed approval process and coordination with the client’s legal and specialist advisers.
AI-assisted media intelligence
Use DevoraPR to track news and social discussion, identify emerging themes and develop timely article outlines. Human editorial review connects those signals to a credible story, an appropriate audience and the business context.
SEO GEO and AEO
Make expertise easier to find and understand across search engines, generative search and answer engines. We align useful content, clear entities, internal links and structured data with commercial intent, while measuring visibility and response without promising platform rankings.
Measurement that supports decisions
Connect coverage with referral traffic, search demand, qualified enquiries and the client data that can explain their value. Report attributable outcomes and measurement limits clearly, then use the findings to improve the next campaign.
How we work
From signal to a useful next move.
- 01
Listen
Map your audience, industry themes, existing search presence and commercial priorities.
- 02
Shape
Develop the story, evidence, media fit and editorial approval process.
- 03
Activate
Coordinate publication, owned content and the onward experience across channels.
- 04
Measure
Review media delivery and audience response alongside the outcomes available in your business data.
A little more detail
Clear answers.
A useful next step.
How do you connect PR with profitability?
We begin with the business decision and the measurement available to support it. Coverage, engagement and qualified demand are separate stages. Where CRM data and attribution permit, we connect enquiries and opportunities with campaign cost and commercial value. We keep assumptions visible so the report supports a decision rather than treating visibility as profit.
What is the relationship with DevoraPR and DevoraMind?
DevoraPR is our media intelligence technology: it helps identify signals and prepare editorial outlines. DevoraMind provides a shared reporting and coordination view. This service combines those tools with PR strategy, editorial judgement and relationships, adapted to the scope of your campaign.
What do we agree before starting?
Audience, objectives, available evidence, deliverables, approval responsibilities and measurement access form the brief. Placement format, fees and any performance-based engagement terms are agreed in the proposal. A publication or revenue outcome is not assumed from the technology alone.
From the Devora blog
Thinking that supports the work.
Earned or paid? Choose the right media format.
Compare earned, contributed and sponsored media for a B2B campaign. Assess audience fit, editorial control, placement terms, links and reporting before choosing.
Read the articleExplore PR & Media Intelligence
Turn executive expertise into authority.
Turn executive experience into a focused thought leadership programme. Use expert interviews, original insights, editorial planning and a practical approval process.
Read the articleExplore PR & Media Intelligence
Measure PR ROI over a longer sales cycle.
Build a B2B PR measurement plan for long sales cycles. Learn which outcomes to track, how to connect CRM data and where attribution needs careful interpretation.
Read the articleExplore PR & Media Intelligence
Start a conversation
Bring the parts together.
Tell us where your media, marketing and data need to work more closely. We will help define the right next step.